Small business with capital, productivity and expenditure on a small scale can actually have Google as their search engine at a very low cost. It will be much better than any other search engine
available to the consumers and can be done in three simple steps. The concerned companies need to only identify their site and select all or chosen content in their website. Then they need to add up the search box, update and improve the site’s logo, look and feel. The last step is to custom the search results in a way that it reflects the site’s personality.

This way, in less than 10 mins, visitors and Google customers can locate their site on the power search technology. Dave Girouard, Vice President and General Manager of Google Enterprise, sees a lot of sense in this. According to him, with his company’s hosted search services, the small companies reduce the pains of cost, complexity and time which comes along with the recruitment SEO or SEM companies. As it is imperative for all the websites to have a search engine, hiring of a company does not give them those results that Google can give them at negligible cost.

With Google’s Custom Search Business Edition, a website can get many perks. One being that after installing Google, the company will not need any tech of their own. Its simplicity of easy set-up, manage and buy results online, helps a lot. It gives the customer, an idea of consumer psychology, through reporting features. There is an option for email and phone support to correspond with Google and the customer can decide whether he/she needs ads or not.

For searching up to 5000 pages, Google’s Custom Search Business Edition, charges only 100$ a year!!! It goes op to 500$ a year for 50,000 pages. This business edition blends Google enterprise group, Google search appliance and Google Mini, in its services. This way access to internal documents is protected and control over crawl depth and timing is done.

SOURCE
http://www.google.com/intl/en/press/pressrel/20070717_csbe.html

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Alza Certified SEO Analyst: This course can be beneficial to professionals who want to make headway in the field of search engine optimization and Internet marketing. It is highly recommended for marketing professionals and IT professionals like website designers, web content-writers, web developers, web testers, etc.
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