Yahoo!’s “PANAMA”, which is its search marketing API, has opened its access to all the business developers. They can now view the advertising platform technology for free! It will be extremely beneficial for advertisers, developers and commercial partners. With Yahoo!’s search marketing technology, they can enhance their own search engine optimizer as it gives invaluable tips on the same. It also gives an access to the website owners, to use PANAMA for their visibility.

Susan Decker, the Head of Yahoo!’s advertising and publishing group said that their company is building new opportunities for developers and they are clearly investing in their advertisers. Their vision is to build the industry’s foremost advertising and publishing ecosystem, and they are coming close to it.

Though the access to their search application might be free, yet, it’s charged for those who’d like to use their applications. They have a wide variety in it, keeping in mind, advertisers and business developers of all scales. PANAMA services would provide tech support, product roadmap visibility and co-marketing services. This will guarantee open and reliable partnership creating and selling advertising applications.

The services offered by Google are on three levels: basic, advanced and elite. The basic package is for small advertising agencies and they have an access to PANAMA applications. That is way the firm’s tech support and launch applications can be enhanced.
The second one is for mid-sized and small companies catching fast in the market. It covers the service level commitments, tech account management support and listing in the partner application directory. The elite program of PANAMA is designed for leading tech companies and large scale advertising agencies. The elite members avail Google’s roadmap co-ordination, product council, business reviews and marketing activities.

Various companies who experience PANAMA have testified in its favor. Ellen Siminoff, CEO and President of EFFICIENT FRONTIER, vouches for Google’s expert guidance, support and commitments, which helped them, grow significantly.