A report from ClickZ read something like this: A new Chrysler branding campaign glorifies the company’s quest for a new beginning as the 82year-old auto manufacturer emerges from its corporate associations with Daimler. The integrated campaign includes print, radio, and Internet placements with the tagline, “The New Chrysler: Get Ready for the Next Hundred Years.” One online ad shows three babies in car seats dressed to represent the Dodge, Chrysler, and Jeep brands. A similar execution was used for the print campaign, and in general, “the theme of the interactive advertising is the same theme as our print and radio broadcast [spots],” said Chrysler corporate spokesperson Carrie McElwee.
Well, you must have realised that even a corporate behemoth goes in for an integrated campaign, i.e. their ads are going to be splashed across TV networks, radio channels, local and national dailies and of course, the internet. Now, most of you will question, “ In this internet-driven world, do I need to care about print and radio?” The answer is Yes. It is important to have an offline presence as well as online presence if you are to achieve your sales targets. A survey carried out Jupiter Research and commissioned by iProspect revealed that 67% of web surfers reach a website of a particular organisation or company after hearing about its product or service via an offline channel. The survey also revealed that those who are driven to a company’s website after hearing about its product or service through an offline channel, also have a good prospect of turning into real customers. A report from e-consultancy.com states, “the survey [carried out by Jupiter Research] found that searchers driven to the likes of Google by offline ‘advertising’ (it can mean word of mouth too) have a high propensity to convert. 39% of these searchers ended up making a purchase, suggesting high potential returns for ad campaigns that are optimised to target them. “
This particular survey also revealed that TV ads appear to be the most powerful channel that prompts people to carry out an online search. Nearly, 37% of the people stated that they had heard about the company’s product via a TV ad. TV was followed by word of mouth at 36%. Similarly, the survey found out that 30% of the people were influenced by the ads that featured in newspapers and magazines.
In the opinion of Robert Murray, president of iProspect, “It makes sense that offline channel messaging could pique a user’s curiousity enough to motivate them to search for additional information. But most offline advertising doesn’t exactly make it easy for customers to find a company’s website.”
Hence, while giving an advert in an offline medium, you need to incorporate the name of your website in that ad. This will make the task of your target audience all the more easier and they will not have to spend time on a search engine to locate your site.
If you have used an offline method for giving exposure to your product or service, you need to ensure that your website contains an in-depth information of the same. It should not happen that your website contains the same information that’s already been communicated through your ad.
So, I guess, you can definitely give a fillip to your sales, by using offline and online marketing strategies in tandem.

Do you happen to be a manufacturer of a kiddie product? Or do you happen to be a marketing manager for producer of goods for kids? We all know that when it comes to choosing a product for a child, the mother has the last say. Hence, if you want to sell your goods, you need to actually target their mommies.
Recent research has revealed that the Internet happens to be the best place to target mothers. This is because mothers make an extensive use of the Internet to locate the best products for their kids. A survey conducted by DoubleClick Performics in collaboration with Microsoft and ROI Research revealed that, “seven in 10 moms used search engines to research online purchases, 57% used search engines to research offline purchases and 64% used search to find out where to buy products offline.”
In the opinion of Stuart Larkins, vice president of search at DoubleClick Performics, “Of the nearly 1,000 moms surveyed, 89% use the Internet at least twice a day, and 90% have been using it for more than seven years. A whopping 86% of respondents said search engines are the most efficient way to find information.”
If you carefully look at the above-mentioned statistics, you will realize that you can give a push to your sales you need to create an Internet marketing campaign for your products. This will help you to bring the products in the realm of consideration of the mothers who use the Internet to carry research about children’s products.
However, just carrying out an online marketing campaign is not enough. According to Scott Haiges, president of ROI research, “Nearly two-thirds of women reported using a search engine to gather more information after seeing an advertisement.”
Now, if mothers are making use of search engines, it is essential for you to go in for SEO or search engine optimization, so that your site is able to get good rankings in a search engine result page.
As a result, if you are into manufacturing products for kids, you need to have an online presence in form of a website. Remember to have it optimized for a search engine and also do not forget to create an innovative marketing campaign.

Nowadays, quite a large number of webmasters place a video on their site. The video can be promotional in nature or at times can be used to give a brief description of the organization, if the website happens to belong to an organization. Similarly, resorts make use of videos to provide a virtual tour of their resorts. At times, manufacturers of plumbing material can provide a video to provide an online demo of using their materials.

If you too have an video on your website, then you need to give a close look at the quality of your site. The quality of the video can prove a decisive factor when it comes to increasing the number of repeat visitors to one’s site. This fact has been proved by a study conducted by Jupiter Research. A report of the same appeared in marketingvox.com. The report states that, “The consequences for a website where video content under performs include loss in goodwill, return visitors and potential advertising revenues, according to an Akamai Technologies study conducted by JupiterResearch, MarketingCharts reports. The Akamai study explores two elements of online video’s future success: consumer preferences around video consumption and consumer reaction to low-quality viewing experiences. Online video that is interrupted for buffering purposes and playback that is slow to begin are the greatest sources of frustration. 60 percent of frequent online video users (i.e., those who watch online videos at least once per week), are less likely to return to a site for video content if the viewing experience is poor, and close to half would seek their video content from a competing website. More than a quarter of those users said they would be less likely to visit a poorly performing website again for any reason; they also said they would have a more negative overall perception of a site with poorly performing video content.”

The above report underlines the fact that webmasters must pay a close attention to the quality of the video that is being put on the website. You should avoid placing videos that are primarily produced for TV, as these can appear grainy when the same are viewed on the Internet.

So, before placing any kind of video on your website, just take a close look at its quality.

After reading the above title, you will be wondering as to what am I trying to convey through this particular blog. Well, Internet marketing professionals are forever trying to unearth the latest innovative and interesting methods to reach out to the target audience. And advertising on a mobile has caught the fantasy of many advertisers and Internet marketing professionals.

Experts believe that advertisers are lured to mobile advertising because it allows them to get in touch with a particular section of the population. It is possible for the advertisers to gather demographic and other vital details, as the same are easily available from the mobile service providers. At the same time, mobiles have permeated all the classes, races and section of the society. Another factor that tilts the scale in favor of mobile advertising is that a person carries a mobile everywhere he goes.
But if you are interested in mobile advertising, then you need to bear one fact- the audience expects some kind of return from the advertiser. According to a report that appeared in Marketingvox.com, “Despite growing opportunities for mobile advertising, ads on mobile internet and TV services are deemed “irritating” by consumers, according to a new study by Universal McCann. Recent reports also suggest the world’s 2 billion mobile users are turned off by tactics simply imported onto their phones from the desktop and TV. The solution to this problem may lie in offering a different value proposition to users in exchange for perceived “intrusions. The global study found users were more receptive when they got free content from advertisers, such as branded content and opt-in Bluetooth downloads. For example, Coca-Cola gave away free songs on iTunes.”

According to Jim Cook of MobiADNews.com, There are currently around 2.5 billion mobile handsets in the world; roughly, the same number as TVs and PC’s combined. However, a number of recent studies have shown that consumers are actually very willing to receive ads on their phones as long as certain conditions are in place” According to the Internet Advertising Bureaus, this conditions include, “They can opt-in or opt-out, the ads are relevant to them and they get something in return for watching the advertisement.”

Now many of you will put up your hands and say, “ I feel that mobile advertising might not be my cup of tea I am not in a position to provide people with returns.” Well, the term returns does not denote something spectacular. A free ringtone or wallpaper can prove more than sufficient.
So, if you are an Internet marketing professional or an advertiser who is looking forward to advertising on mobile Internet, then just remember that a small freebie can do large wonders to your ad.

Most corporate houses, advertisers and Internet marketing professionals are jumping on the video advertisement bandwagon. People are becoming amenable to the idea of watching an online video. They also do not mind watching an online advert.

Experts feel that video adverts can help the advertiser to pack extra power in the message that he wants to communicate with the audience. The presence of animation and special effects only helps one to add an extra zing. However, when preparing a video advert for the online medium, you need to take the help of professionals. At least, this is what a report from Clickz.com suggests. The report states that, “over half of online adults share a hunger for online video, while 19 percent watch or download video on a typical day, according to a Pew Internet & American Life Project report on online video. Those who pursue video favour sophisticated content. Sixty-two percent of online video viewers express a preference for video created by professionals, versus 19 percent who would rather watch video produced by amateurs. Eleven percent remains agnostic to the skill level of the creator. YouTube, which provides a mix of consumer-generated and professionally-produced video, is frequented by 27 percent of the online video audience.”

So, if you are interested in preparing a video advert, then you need to invest in professional staff. At the same time, your online video adverts should not be copy lifted from your ads that run on the TV networks. This is because the difference in resolution makes the TV ad appear blurred and grainy on an online medium. According to Lanctot of Avenue A/Razorfish, “It’s easy to repurpose TV Ads, but it’s not a good idea. Everyone seems to agree, but they keep doing it.” You also need to factor in the duration of the video advert. A survey carried out by YouGuv in association with Utarget Networks revealed that 93% of the British population is open to the idea of watching an online video ad provided it does not exceed the 15 second limit.
So, while coming up with a video advert, do not forget to follow these small but vital points.