Going in for a mobile advertising? Be prepared to give the audience something in return!
After reading the above title, you will be wondering as to what am I trying to convey through this particular blog. Well, Internet marketing professionals are forever trying to unearth the latest innovative and interesting methods to reach out to the target audience. And advertising on a mobile has caught the fantasy of many advertisers and Internet marketing professionals.
Experts believe that advertisers are lured to mobile advertising because it allows them to get in touch with a particular section of the population. It is possible for the advertisers to gather demographic and other vital details, as the same are easily available from the mobile service providers. At the same time, mobiles have permeated all the classes, races and section of the society. Another factor that tilts the scale in favor of mobile advertising is that a person carries a mobile everywhere he goes.
But if you are interested in mobile advertising, then you need to bear one fact- the audience expects some kind of return from the advertiser. According to a report that appeared in Marketingvox.com, “Despite growing opportunities for mobile advertising, ads on mobile internet and TV services are deemed “irritating” by consumers, according to a new study by Universal McCann. Recent reports also suggest the world’s 2 billion mobile users are turned off by tactics simply imported onto their phones from the desktop and TV. The solution to this problem may lie in offering a different value proposition to users in exchange for perceived “intrusions. The global study found users were more receptive when they got free content from advertisers, such as branded content and opt-in Bluetooth downloads. For example, Coca-Cola gave away free songs on iTunes.”
According to Jim Cook of MobiADNews.com, There are currently around 2.5 billion mobile handsets in the world; roughly, the same number as TVs and PC’s combined. However, a number of recent studies have shown that consumers are actually very willing to receive ads on their phones as long as certain conditions are in place” According to the Internet Advertising Bureaus, this conditions include, “They can opt-in or opt-out, the ads are relevant to them and they get something in return for watching the advertisement.”
Now many of you will put up your hands and say, “ I feel that mobile advertising might not be my cup of tea I am not in a position to provide people with returns.” Well, the term returns does not denote something spectacular. A free ringtone or wallpaper can prove more than sufficient.
So, if you are an Internet marketing professional or an advertiser who is looking forward to advertising on mobile Internet, then just remember that a small freebie can do large wonders to your ad.
