Nowadays, quite a large number of webmasters place a video on their site. The video can be promotional in nature or at times can be used to give a brief description of the organization, if the website happens to belong to an organization. Similarly, resorts make use of videos to provide a virtual tour of their resorts. At times, manufacturers of plumbing material can provide a video to provide an online demo of using their materials.

If you too have an video on your website, then you need to give a close look at the quality of your site. The quality of the video can prove a decisive factor when it comes to increasing the number of repeat visitors to one’s site. This fact has been proved by a study conducted by Jupiter Research. A report of the same appeared in marketingvox.com. The report states that, “The consequences for a website where video content under performs include loss in goodwill, return visitors and potential advertising revenues, according to an Akamai Technologies study conducted by JupiterResearch, MarketingCharts reports. The Akamai study explores two elements of online video’s future success: consumer preferences around video consumption and consumer reaction to low-quality viewing experiences. Online video that is interrupted for buffering purposes and playback that is slow to begin are the greatest sources of frustration. 60 percent of frequent online video users (i.e., those who watch online videos at least once per week), are less likely to return to a site for video content if the viewing experience is poor, and close to half would seek their video content from a competing website. More than a quarter of those users said they would be less likely to visit a poorly performing website again for any reason; they also said they would have a more negative overall perception of a site with poorly performing video content.”

The above report underlines the fact that webmasters must pay a close attention to the quality of the video that is being put on the website. You should avoid placing videos that are primarily produced for TV, as these can appear grainy when the same are viewed on the Internet.

So, before placing any kind of video on your website, just take a close look at its quality.

This entry was posted on Friday, September 7th, 2007 at 8:44 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.