One more reason for you to be on the Internet
Small [and at times medium] enterprises often question, “ Is it necessary for my organisation to make a space for itself on the virtual world? Will a website prove beneficial?” Well, if you are interested in getting maximum customers and increasing your sales, then you need to create a presence for yourself in the virtual world. This is because Internet is rapidly gaining popularity amongst the general population. So, you have an increasing number of people who are spending more time with the Internet rather than TV.
A report from Marketingvox.com perhaps underlines the above-mentioned fact. The report states that, The IBM Institute for Business Value survey of more than 2,400 households in the United States, the United Kingdom, Germany, Japan and Australia covered global usage and adoption of new multimedia devices and media and entertainment consumption on PCs, mobile phones, portable media players and more. The global findings overwhelmingly suggest personal Internet time rivals TV time, IBM said:
· Among consumer respondents, 19% stated spending six hours or more per day on personal Internet usage, versus 9% of respondents who reported the same levels of TV viewing.
· 66% reported viewing 1-4 hours of TV per day, versus 60% who reported the same levels of personal Internet usage.
The above-mentioned report perhaps establishes the fact that an increasing number of people are getting hooked to the virtual world. A presence of website will ensure that your products and services are able to get the desired exposure.
In the opinion of ill Battino, Communications Sector managing partner, IBM Global Business Services, “Consumers are demonstrating their desire for both wired and wireless access to content: an average of 81% of consumers surveyed globally indicated they’ve watched or want to watch PC video, and an average of 42% indicated they’ve watched or want to watch mobile video.”
The report also highlights the importance of Internet marketing and search engine optimization. Internet marketing will ensure that your products and services get displayed in the virtual world. Similarly, trying out Internet marketing strategies like email marketing and banner advertising will ensure that the product stays in the minds of the customers. On the other hand, optimizing your site for the search engines will ensure that you are easily discoverable when people are using search engines.
