Finding SEO success with your archived newsletters.
Newsletters. Now, we must have heard about these. And why not? After all, newsletters are created by schools, colleges, and business organisations. In other words, most of the organisations do come up with newsletters. However, are you aware that newsletters can help you win a few points as far as search engine optimisation is concerned?
Now, you will ask ‘how can a newsletter help me out in the SEO process?’ Well, if you publish newsletters, then you can consider creating an archive out of them. If you are aware about the basics of SEO and operation of search engines, then you must also be aware of the important role played by content.
Search engine spiders display a particular affinity towards content. They love fresh content. So, if you keep updating your site with fresh content, they will keep visiting your site and this will improve the rankings of your site in a SERP [Search Engine Result Page].
If you do keep archiving your previous issues of newsletters, you will be providing the search engine spiders with new content. You can also consider including the newsletters that were published in previous years. According to Dianna Huff, “Search engines like to see sites with regularly update content. If you don’t have an archive, simply begin by adding your current issue to your site and archive the previous issues. If you publish monthly, you’ll have 12 new Web pages at the end of the year! If you have the time, see if you can archive previous years’ issues. You have no idea how much traffic these archived issues can send your way by virtue of people finding them in the search engines.”
Similarly, there are many sites that are on a look out for reprintable content. Now, if you allow people to use your newsletters, obviously, they will provide a link back to your site. In other words, you will be getting a sort of a free publicity and an invaluable inbound link. At the same time, people who read the reprinted content will visit your site. Thus, your site will get an exposure in the minds of the people as well as in the records maintained by search engines.
However, when you are thinking about archiving your newsletters, just keep these tips shared by Dianna Huff. She states that, “When you create an archive page, don’t use drop-down menus search engine spiders can’t access. Instead, build pages of annotated links that the spiders can index and make it easy to people to find.”
So, when you are chalking out the SEO strategies for your site, do not forget about the humble ‘newsletter.’
