Internet marketing on a B2B website?!
If you are Internet marketing professional, chances are that you will be looking for a new avenue to reach out to the audience. Most of us are interested in finding new avenues and vistas that will help us to establish a channel of communication. This is because most of us hate traveling down the beaten path. And beaten path, in case of Internet marketing refers to tried and tested forms of Internet marketing such as banner ads, email marketing and PPC [Pay Per Click] etc.
Well, the virtual world is dotted with a countless number of banner ads and then there are thousands of emails being sent on a daily basis, that it is difficult to guarantee success. That’s the reason why I say that, ‘If you are an Internet marketing professional, chances are that you will be looking for a new avenue to reach out to the audience’
Now, can I ask a question? Have you ever encountered the term ‘B2B website’?? All of you reply in unison, “ Of course yes! B2B website stands for Business- to- Business website and it is a platform wherein one business can communicate with the other.”
Well, that’s correct. Now, can I put forth another question, “ Have you ever thought about advertising on a B2B website?”
Hmmm, now advertising on a B2B site might sound like a strange idea to many. But there are statistics that underline the fact that B2B sites can prove to be an effective medium for Internet marketing and web advertising.
Well, data published by the UK Association of Online Publishers has revealed that 71% of visitors to a B2B website have clicked on an ad that is featured on that particular B2B site. In addition, 64% of the visitors have visited the website of the advertiser who had displayed his ad on a B2B site. The survey carried out by UK Association of Online Publishers has also revealed that 53% of the visitors did place a request for additional information.
Now, the aim of any Internet marketing professional is that a person should watch the ad, visit the website of the advertiser and request for information. Well, if the statistics are to be believed, then you should definitely try out advertising on a B2B website.
The data published by the UK Association of Online Publishers also reveals that 45% of those who participated in their survey state that they did purchase the advertised product online and 38% of the respondents turned out to be offline purchasers of the same product.
So, if you are an Internet marketing professional, who is on a look out for a worthy medium of web advertising, a well-known B2B website might just prove to be the perfect option for you.
