It just doesn’t end… no matter how well search engines work or the search engine optimization functions, the rat race of marketers to reach the target audience will never end. This was proven when Yahoo! Launched “SMARTADS”. As the name sounds, smartads is a tailored platform for advertising which will deliver powerful ads to its exclusively targeted audience.

This advertising technique will give the marketers the updates on consumer insights and will place their product in such a way that it will never fail to gain consumer attention. Also the marketing campaign will automatically become an ad with the help of new ad serving technology. Todd Teresi, the senior VP of Yahoo!’s display marketplaces, says that this advertising technique is so smart that while giving out personal advertisement to individual consumers, it will cover the entire consumer base at large.

The emphasis is on winning and satisfactory online experience for every targeted consumer. SMARTADS is equipped with tremendous knowledge about its consumers on the basis of territory, demography and psychology. That way, they know everything about their consumer beforehand and supply them relevant information according to the database, which is unique. For e.g. a consumer is searching for the best deals in home appliances. Yahoo! SMARTADS will give the consumer, the best brand that is available in the world and the contact details of the nearest /national dealer of the same brand. That way, it is general search engine mixed with local one.

There is more to it…if a marketer wants to cater to only one category of consumers, say, disabled people; then he/she will feed information into the SMARTADS and it will produce thousands of similar or peculiar consumers round the world. This is Yahoo!’s patent pending platform.

David Kenny, Chairman of Digitas and Publicis Groupe Digital, has found this marketing method very useful. He feels that a huge company which has many products to offer to different kinds of consumers can benefit from this advertising technology. The results of SMARTADS when tested were found 3 times more effective than the ordinary search marketing techniques.

SOURCE
http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=252034

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