We all know the importance of search engine optimization. Hence, we are always looking out for tools that can aid us in our bid to reach the pinnacle of the search engine result page. Well, recently I came across this piece of news in the searchenginejournal.com. Moreover, this piece was written by Loren Baker, the website’s editor. The article read, ‘Francesco Mapelli has launched a new SEO tool called the Supplemental Index Ratio Calculator which allows site owners to check the percentage of pages from their site that are included in the Google Supplemental Index.Supplemental Index Ratio Calculator uses a normal Google site search (with &filter=0 ) to find how many pages are in the total index (main + supplemental). Then with it adds the ‘+-inallurl%3Awww.yoursite.com’ extension to find the number of pages in the main index (at the end of this list there’s the “In order to show you the most relevant results, we have omitted some entries …”).’
Well, whenever there is a new tool launched in the market, most of us just lunge towards it. In my opinion, it is always good to carry out waiting game. I feel that may be we can try out the options that are being launched in the market and try to gain an all-round view of the same. We should also wait and carefully listen as to what the search engines have to say about the new tool. I have often observed that whenever a new tool gets launched in the market, people just blindly start applying it to their site without giving any thought to the consequences.
The bottom line is that though I am not against the application of any new SEO tool or application, just practice a bit of caution.

A report from ClickZ read something like this: A new Chrysler branding campaign glorifies the company’s quest for a new beginning as the 82year-old auto manufacturer emerges from its corporate associations with Daimler. The integrated campaign includes print, radio, and Internet placements with the tagline, “The New Chrysler: Get Ready for the Next Hundred Years.” One online ad shows three babies in car seats dressed to represent the Dodge, Chrysler, and Jeep brands. A similar execution was used for the print campaign, and in general, “the theme of the interactive advertising is the same theme as our print and radio broadcast [spots],” said Chrysler corporate spokesperson Carrie McElwee.
Well, you must have realised that even a corporate behemoth goes in for an integrated campaign, i.e. their ads are going to be splashed across TV networks, radio channels, local and national dailies and of course, the internet. Now, most of you will question, “ In this internet-driven world, do I need to care about print and radio?” The answer is Yes. It is important to have an offline presence as well as online presence if you are to achieve your sales targets. A survey carried out Jupiter Research and commissioned by iProspect revealed that 67% of web surfers reach a website of a particular organisation or company after hearing about its product or service via an offline channel. The survey also revealed that those who are driven to a company’s website after hearing about its product or service through an offline channel, also have a good prospect of turning into real customers. A report from e-consultancy.com states, “the survey [carried out by Jupiter Research] found that searchers driven to the likes of Google by offline ‘advertising’ (it can mean word of mouth too) have a high propensity to convert. 39% of these searchers ended up making a purchase, suggesting high potential returns for ad campaigns that are optimised to target them. “
This particular survey also revealed that TV ads appear to be the most powerful channel that prompts people to carry out an online search. Nearly, 37% of the people stated that they had heard about the company’s product via a TV ad. TV was followed by word of mouth at 36%. Similarly, the survey found out that 30% of the people were influenced by the ads that featured in newspapers and magazines.
In the opinion of Robert Murray, president of iProspect, “It makes sense that offline channel messaging could pique a user’s curiousity enough to motivate them to search for additional information. But most offline advertising doesn’t exactly make it easy for customers to find a company’s website.”
Hence, while giving an advert in an offline medium, you need to incorporate the name of your website in that ad. This will make the task of your target audience all the more easier and they will not have to spend time on a search engine to locate your site.
If you have used an offline method for giving exposure to your product or service, you need to ensure that your website contains an in-depth information of the same. It should not happen that your website contains the same information that’s already been communicated through your ad.
So, I guess, you can definitely give a fillip to your sales, by using offline and online marketing strategies in tandem.

Do you happen to be a manufacturer of a kiddie product? Or do you happen to be a marketing manager for producer of goods for kids? We all know that when it comes to choosing a product for a child, the mother has the last say. Hence, if you want to sell your goods, you need to actually target their mommies.
Recent research has revealed that the Internet happens to be the best place to target mothers. This is because mothers make an extensive use of the Internet to locate the best products for their kids. A survey conducted by DoubleClick Performics in collaboration with Microsoft and ROI Research revealed that, “seven in 10 moms used search engines to research online purchases, 57% used search engines to research offline purchases and 64% used search to find out where to buy products offline.”
In the opinion of Stuart Larkins, vice president of search at DoubleClick Performics, “Of the nearly 1,000 moms surveyed, 89% use the Internet at least twice a day, and 90% have been using it for more than seven years. A whopping 86% of respondents said search engines are the most efficient way to find information.”
If you carefully look at the above-mentioned statistics, you will realize that you can give a push to your sales you need to create an Internet marketing campaign for your products. This will help you to bring the products in the realm of consideration of the mothers who use the Internet to carry research about children’s products.
However, just carrying out an online marketing campaign is not enough. According to Scott Haiges, president of ROI research, “Nearly two-thirds of women reported using a search engine to gather more information after seeing an advertisement.”
Now, if mothers are making use of search engines, it is essential for you to go in for SEO or search engine optimization, so that your site is able to get good rankings in a search engine result page.
As a result, if you are into manufacturing products for kids, you need to have an online presence in form of a website. Remember to have it optimized for a search engine and also do not forget to create an innovative marketing campaign.

Nowadays, quite a large number of webmasters place a video on their site. The video can be promotional in nature or at times can be used to give a brief description of the organization, if the website happens to belong to an organization. Similarly, resorts make use of videos to provide a virtual tour of their resorts. At times, manufacturers of plumbing material can provide a video to provide an online demo of using their materials.

If you too have an video on your website, then you need to give a close look at the quality of your site. The quality of the video can prove a decisive factor when it comes to increasing the number of repeat visitors to one’s site. This fact has been proved by a study conducted by Jupiter Research. A report of the same appeared in marketingvox.com. The report states that, “The consequences for a website where video content under performs include loss in goodwill, return visitors and potential advertising revenues, according to an Akamai Technologies study conducted by JupiterResearch, MarketingCharts reports. The Akamai study explores two elements of online video’s future success: consumer preferences around video consumption and consumer reaction to low-quality viewing experiences. Online video that is interrupted for buffering purposes and playback that is slow to begin are the greatest sources of frustration. 60 percent of frequent online video users (i.e., those who watch online videos at least once per week), are less likely to return to a site for video content if the viewing experience is poor, and close to half would seek their video content from a competing website. More than a quarter of those users said they would be less likely to visit a poorly performing website again for any reason; they also said they would have a more negative overall perception of a site with poorly performing video content.”

The above report underlines the fact that webmasters must pay a close attention to the quality of the video that is being put on the website. You should avoid placing videos that are primarily produced for TV, as these can appear grainy when the same are viewed on the Internet.

So, before placing any kind of video on your website, just take a close look at its quality.

After reading the above title, you will be wondering as to what am I trying to convey through this particular blog. Well, Internet marketing professionals are forever trying to unearth the latest innovative and interesting methods to reach out to the target audience. And advertising on a mobile has caught the fantasy of many advertisers and Internet marketing professionals.

Experts believe that advertisers are lured to mobile advertising because it allows them to get in touch with a particular section of the population. It is possible for the advertisers to gather demographic and other vital details, as the same are easily available from the mobile service providers. At the same time, mobiles have permeated all the classes, races and section of the society. Another factor that tilts the scale in favor of mobile advertising is that a person carries a mobile everywhere he goes.
But if you are interested in mobile advertising, then you need to bear one fact- the audience expects some kind of return from the advertiser. According to a report that appeared in Marketingvox.com, “Despite growing opportunities for mobile advertising, ads on mobile internet and TV services are deemed “irritating” by consumers, according to a new study by Universal McCann. Recent reports also suggest the world’s 2 billion mobile users are turned off by tactics simply imported onto their phones from the desktop and TV. The solution to this problem may lie in offering a different value proposition to users in exchange for perceived “intrusions. The global study found users were more receptive when they got free content from advertisers, such as branded content and opt-in Bluetooth downloads. For example, Coca-Cola gave away free songs on iTunes.”

According to Jim Cook of MobiADNews.com, There are currently around 2.5 billion mobile handsets in the world; roughly, the same number as TVs and PC’s combined. However, a number of recent studies have shown that consumers are actually very willing to receive ads on their phones as long as certain conditions are in place” According to the Internet Advertising Bureaus, this conditions include, “They can opt-in or opt-out, the ads are relevant to them and they get something in return for watching the advertisement.”

Now many of you will put up your hands and say, “ I feel that mobile advertising might not be my cup of tea I am not in a position to provide people with returns.” Well, the term returns does not denote something spectacular. A free ringtone or wallpaper can prove more than sufficient.
So, if you are an Internet marketing professional or an advertiser who is looking forward to advertising on mobile Internet, then just remember that a small freebie can do large wonders to your ad.